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New Vision

The New Beacon Collection by Warby Parker — According to many loud voices in our culture being selfish in our choices is almost a duty or a sacred imperative. What are we to make, then, of the business strategy of companies like Warby Parker who, when you purchase a pair of their glasses, instantly sends an additional pair of glasses to someone in need? What are we to make of the ways this scandalous altruism actually adds to the allure of the product itself? Such questions are increasingly common in an era when the radical increase in interconnectedness delivered by communications technology and social media is giving rise to new and unexpected social and economic anomalies like Warby Parker. With the release of their new … [Read more...]